We eliminate the guesswork from human performance.

Collab AI is built by BolderDays, Inc., founded by Graham Nessel and Paul Buchanan. Graham spent his career in and around automotive retail — close enough to watch dealerships lose winnable deals every day because the right lead went to the wrong salesperson. Not because the lead was bad. Because the assignment was.

That's not a training problem or a CRM problem. It's a matching problem, and nobody had solved it. So we built the fix: an AI-powered, outcome-based routing platform that learns which salesperson is statistically most likely to close a given lead — and gets smarter with every deal that closes.

Paul, our CTO, leads engineering on the platform. Collab AI's routing architecture is protected under a U.S. provisional patent, the company is a member of the NVIDIA Inception program, and the platform is live on CDK via the Fortellis Marketplace and as a certified VinSolutions Partner.

We're not trying to replace your salespeople. We're trying to make sure every lead reaches the one most likely to earn the deal.